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Self-Paced Education
Real-World Insights
Dietitian-Led Guidance
About Foundations
Building a Private Practice Can Feel Overwhelming
Starting a nutrition private practice often comes with uncertainty — from understanding business systems and branding to navigating websites, workflows, client experience, marketing, and organization.
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Foundations was created as a "starter guide" to provide realistic, supportive, and educational guidance for dietitians and nutrition students looking to thoughtfully prepare for and build a sustainable private practice.
Who is Foundations For?
Designed for Future & Current Nutrition Professionals
Foundations was designed for dietitians and nutrition students who are interested in building the basics of a nutrition private practice with confidence and clarity.
Nutrition Students Preparing for Graduation
Dietetic Interns Exploring Private Practice
New Dietitians Starting from Scratch
Dietitians Transitioning out of clinical roles
Nutrition Professionals Building a Brand
Dietitians Looking for Organized Business Systems
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Program Format
A Flexible & Educational Experience
Foundations was designed to provide flexible, self-paced, approachable learning for dietitians and nutrition students at any stage of their professional journey. After enrollment, participants receive immediate access to all virtual program materials, allowing them to move through the content at their own pace and revisit lessons as needed.
Whether you're actively building a private practice or simply exploring the possibility of entrepreneurship, Foundations is designed to fit around your academic, clinical, professional, and personal commitments.
Self-Paced Educational Modules
Downloadable Templates & Resources
Systems & Workflow Education
Learn Anytime, From Anywhere
Lifetime Access to Course Content
Included with Enrollment
What Foundations Covers
Educational modules and topics include:
1
Welcome to Foundations
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Welcome & Getting Started
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Is Private Practice Right for You?
2
Laying the Foundation
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Choosing Your Niche
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Defining Your Ideal Client
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Choosing Your Services
Downloadable Resources: Niche discovery and ideal client avatar worksheets
3
Setting Up Your Business
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Starting an LLC
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Opening a Business Bank Account
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Basic Business Expenses
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Building Your Support Team
Downloadable Resources: Basic business expense checklist
4
Building Your Brand
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What is a Brand?
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Choosing Your Business Name
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Colors & Fonts
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Professional Photos
Downloadable Resources: Brand building, business name, and brand style worksheets, and brand photography checklist
5
Creating Your Website
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Why Your Website Matters
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The Pages Every Website Needs
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Writing Your Website Copy
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Making It Easy for Clients to Contact You
Downloadable Resources: Website planning guide
6
SEO Basics
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What Is SEO?
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Keywords
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Google Business Profile
Downloadable Resources: Keyword brainstorm worksheet
7
Tools & Systems
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Practice Better
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Scheduling & Organization
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Forms & Paperwork
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Email & Organization
Downloadable Resources: Weekly planning & organization worksheet
8
Getting Your First Client
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Sharing Your Business
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Building Referral Relationships
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Word of Mouth
Downloadable Resources: Practice launch checklist, private practice startup roadmap
9
Things I Wish I Knew
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Mistakes I Made
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Encouragement for New Dietitians
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Professional Experience
Support Rooted in Real-World Experience
Ava began building Nourish by Ava while completing her nutrition education and training, combining mentorship from experienced registered dietitians, hands-on learning, and extensive self-education as she navigated the early stages of private practice.
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Throughout the process of developing a specialized practice focused on prenatal nutrition and breastfeeding support, she gained firsthand experience in branding, website creation, systems, client experience, scheduling platforms, organization, and building a modern healthcare-focused business.
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Alongside continuing to grow Nourish by Ava, Ava also spent valuable time working with GNC's corporate headquarters in nutrition research review, women’s wellness, and product formulation. During this time, Ava reviewed and evaluated human clinical research related to dietary supplements, nutrition interventions, and women’s wellness while contributing to the development and formulation of dietary supplements. This experience strengthened her ability to apply evidence-based decision-making within the nutrition and wellness industry. Through collaboration with cross-functional teams, she also gained valuable exposure to nutrition marketing, consumer wellness trends, product development, and broader business strategy. Together, these experiences further fueled her passion for women’s health, nutrition education, and building a thoughtful, approachable, and evidence-based healthcare brand.
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Foundations combines practical topics, self-taught experience, professional guidance, and real-world lessons learned throughout the process of building a nutrition private practice from the ground up.
Investment
Guidance for Future & Current Nutrition Professionals
$99
Includes:​
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Self-paced educational modules
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Downloadable templates & resources
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Practical insight into building a nutrition private practice
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Lifetime access to program materials and group sessions
Foundations is intended for educational purposes only and does not replace legal, financial, accounting, or individualized business consulting services. For nutrition students, the program is designed to support early preparation and planning related to private practice development. Students should not independently provide nutrition counseling or medical nutrition therapy until obtaining the appropriate licensure and credentials required within their profession and state.
Frequently Asked Questions
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